No Products in the Cart


Style is Everything !

Who Revolutionized Skateboarding ? Jay changed the primary source of inspiration from gymnastics-based pirouettes and headstands to low-to-the-ground, quick cutting turns and the hands-on-the-ground, aggressive surf style of Larry Bertlemann.


Along with Tony Alva and the Z-Boys, as chronicled in Stacy Peralta’s acclaimed 2001 documentary, Dogtown and the Z-Boys, Jay Adams would also be among the first to bring skateboarding to vertical terrains in the backyard pools of Venice, West LA, and Santa Monica; one of the first to catch air above the lip; and—long before Bobby Valdez officially invented the invert in the late ’70s—the first person to attempt handplants in pools with his “fly-away.”


Jay Adams took what had up until the early ’70s been a clean-cut Jan and Dean–hyped beach hobby performed in sweater vests, and turned skateboarding into a full-blown counterculture dressed in Vans and blue jeans. He was the original bad-boy seed who ultimately transformed the skateboard from a toy on par with the Hula-Hoop into a weapon of self-expression on par with the electric guitar.

Transworld Skateboarding